One useful travel experience is learning where you would rather not return. We both find gambling towns unappealing to disgusting. Reno qualifies.
From Wikipedia: "G. A. Burns of Sacramento won $100 for his slogan, "Reno, The Biggest Little City in the World." The slogan first appeared on the arch on June 25, 1929."
I spared you the photo of the arch.
Reno attempted to change their motto.
http://usatoday30.usatoday.com/travel/destinations/2009-09-30-reno-marketing-slogan_N.htm
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RENO (AP) — "A Little West of Center" turned out to be way off.
Reno's tourism agency is going back to the drawing board after its proposed marketing slogan was met with blank stares
and criticism from Mayor Bob Cashell and others.
"I love the ideas, I love the research you are doing, but this 'West of Center,' it doesn't do a thing for me," Cashell said
Thursday during a meeting of the Reno-Sparks Convention and Visitors Authority board.
"In fact it embarrasses me," he said. "It embarrasses the city of Reno. I don't like that."
Others called the slogan puzzling.
Glenn Carano, marketing director of the Silver Legacy in downtown Reno, said it gave him "a little heartburn," adding,
"I don't know what it means."
Bill Hughes, marketing director of the Peppermill, agreed.
"When I heard the line, I didn't get it," Hughes said. "I'm not sure, but the final result may not be exactly what we wanted."
So far, the campaign has cost the RSCVA more than $111,000. The total marketing and advertising campaign,
which is expected to begin next year, will need about $5 million to start, officials said."
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Chuck Suchy wrote "There's Money in This Town" about the revival of small farm towns in North Dakota associated with the oil boom. There's money in Reno, but not well spent. The banks dominate the town north to the Truckee River, some casinos remain downtown, but most opt for the cheap dirt on the desert fringes, contributing to the overall sprawl. We ventured to the river walk to walk the dogs, but it was only a few blocks long and half the users were street people. So only one photo in Reno.
Truckee River Walk
I-80 out of Berkeley is 5 lanes in each direction, so Sunday morning was a good time to flee. Beautiful drive on impulse to South Tahoe through the Sierras and the drive around the lake was also beautiful.
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